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In the world of professional rodeo, where the thrill of the ride meets the hard ground of reality, two organizations stand out as lifelines for athletes: the Justin Cowboy Crisis Fund (JCCF) and the Justin Sports Medicine Team (JSMT).
Together, these entities form a critical support system, providing financial assistance and medical care to those who face the inherent dangers of the rodeo arena.
The JCCF, a partnership between the Justin Boot Company, the Professional Rodeo Cowboys Association (PRCA), and the Women's Professional Rodeo Association (WPRA), was established in 1989.
Its mission is profoundly impactful, offering need-based financial help to injured rodeo professionals and ensuring that athletes and their families endure the challenging times post-injury without the added weight of financial worry.
"Rodeo is a high-risk sport, and the JCCF is here to ensure that an athlete's worst day isn't made harder by financial distress."
With nearly $9.5 million awarded in assistance since its inception, the JCCF represents a beacon of hope, ensuring that the athletes' courage and dedication to their sport are met with equally steadfast support when they're sidelined.
This is especially vital in a profession where, unlike most professional sports, there is no guaranteed salary for athletes injured in the line of duty.
Parallel to the financial support provided by the JCCF, the Justin Sports Medicine team plays a pivotal role in the health and safety of rodeo professionals.
Comprising a team of doctors, physical therapists, and Athletic Trainers, the JSMT travels across the country to offer preventative care and immediate treatment at rodeo events. Their presence is invaluable, offering peace of mind to athletes who know that expert medical care is always within reach.
"Our goal is to ensure that every rodeo athlete has access to the highest level of medical care, right at the arena, helping them to stay safe and perform at their best."
The collaborative efforts of the JCCF and the Justin Sports Medicine team underscore a fundamental aspect of the rodeo culture: a deep-seated sense of community and mutual care. It's a safety net that catches athletes when they fall, ensuring that the pursuit of passion does not come at an insurmountable cost.
For those looking to support the noble cause of the JCCF, donations are welcomed and are 100% tax-deductible, with every penny going directly to aid injured rodeo athletes and their families.
This ensures that the legacy of rodeo can continue, bolstered by a community that not only celebrates the highs of victory but also provides comfort and support through the lows of injury and recovery.
Find out more here!
