Growing your occupational patient base seems like a daunting task.

• Will you need to bring on sales staff or hire a marketing agency?
• Do you need to open additional locations to cover more ground?
• Do you have the time to prospect and compile a lead database? 

Your goal is a simple one: find employers who currently have a provider and their needs are not being met and then convince them to switch to your care. 

That sounds easy enough until you consider that people genuinely hate to change, even for the better. 

What's the answer? 
The answer is to offer a unique selling proposition — sometimes referred to as the USP in marketing circles. This proposition is how you show that you’re better than the competition. What makes your services unique? What do you offer that their current provider does not? 

Your potential customers have a problem that needs to be solved. You must first figure out that problem and then focus everything you do — in your sales and marketing efforts — on how you solve that big issue. 

For example, you may know of a local employer with multiple locations. Some of their locations may be far away, small with few employees, or in remote areas with little to no access to local healthcare. 

These companies are usually large and it would make sense to market to them. But what would your USP be to help them commit? Sure, you can establish your credibility, talk about all the other employers you help, and share how long you’ve been in business. However, every other occupational provider does the same. You also need to demonstrate the differences. 

Get your foot in the door
Being able to help all of their locations, even the remote and small ones, could be a deciding factor. Or at least helps you get your foot in the door with the employer. 

Companies with these types of facilities have injuries but no where to send their workers, other than the local urgent care or ER. They have higher costs as a result. That is a problem. And you could address that problem. 

One resource would be the tools available from Healthy Roster’s Virtual Injury Prevention platform. Basically, it allows you to drop one of your clinics into each of their locations to give care to the employees. Through a mobile kiosk, you can provide live chats with injured workers for first aid, care follow-ups, surveys, and a learning management system for treatments and education. 

You’re currently winning bids by covering the main location. But you’d prefer to cover all of their locations. Since employer groups won’t want to pay for onsite care at every location, you’ll be able to cover all of their locations, without having to staff up. And you’ll make it cost-effective for your customers.

Best of all, the platform helps your practice as well. You’ll have an easy-to-use workplace EMR, built specifically for the task, that has documentation flows made for occupational health. And you’ll have customized prevention insights, with real-time reporting dashboards, that allows you to track and prevent injury trends.

Your team will save time and effort on documentation, you’ll extend care team coverage, and you’ll set practice apart from the competition. 

Ready to grow your healthcare business? 
Talk to us today and set up that USP that will help you grow and provide improved care to so many who need it. 

• Improve the patient experience
• Engage employees in multiple ways
• Take advantage of tech built for you
• Create a better return for your clients
• Enhance how your triage, treat, and log injuries
• Get better insight into all that you provide

Want to learn more? Join us for a webinar — just for you — on June 28th or reach out to set up a time to talk!